Dilettantism

Actually, I found a Lucky Strike ad from 1927 (on the back of a Scientific American, while doing some thesis research) with the “It’s Toasted” slogan. I probably should have scanned it when I had the chance…

madmenfootnotes:

Oh dear!

This is a 1963 Lucky Strike print ad. The ‘It’s Toasted’ slogan seems to be a 1954 print campaign (Also? Kind of girly!). Starting in 1961 the thrust of the Lucky Strike advertisements were more along the lines of “SMOKING, IT’S WHAT MANLY MEN DO.”

Hunters, farmers, fishermen, and men of worthy of a hard won stubble dominated the images — with the requiste the 1,000 foot stare.

Wonder what he’s staring at?

Lawrence Harley

Mon, 12 Oct 2009 09:57:44 -0400

Lawrence Harley

Observatory: Design Observer

Sun, 11 Oct 2009 09:16:42 -0400

Observatory: Design Observer

A little gem I found in Popular Mechanics from 1911, while doing...

Sun, 11 Oct 2009 09:10:17 -0400

A little gem I found in Popular Mechanics from 1911, while doing some thesis research:

HELMET FOR MOTORISTS NO THING OF BEAUTY

Bosco, of childhood’s memory, whose principal task, in addition to looking ferocious, was to “eat ‘em alive,” looked as gentle and benign as Santa Claus when compared with the up-to-date auto driver equipped with the latest thing in cold-weather masks. “Zip, the What-is-it” is the name the racing men have given to the new device which was designed by one of their number in Indianapolis and has found favor with the professionals wherever it has been shown. The mask is really a hood made of fur with apertures for the eyes, nose and mouth. It resembles the well known bearskin shako worn by drum majors, except that it fits over the head instead of on top of it. Goggles are fitted over the eyeholes and a celluloid covering is provided for the nose. The mask makes a most terrifying spectacle of the motorist, but it keeps him comfortable even in zero weather, and as that is its chief reason for existence, it can be considered a great success.

Photo

Tue, 06 Oct 2009 21:36:22 -0400

30 Dumb Inventions - LIFE

Wed, 30 Sep 2009 17:15:19 -0400

30 Dumb Inventions - LIFE

Photo

Tue, 29 Sep 2009 09:55:07 -0400